This tip is important for anybody who has photos on their website (which hopefully is everybody with a website). But if you have a photography business or are selling anything online of which you post photos, then you need to read the tip below! SEO is so important to any business; using photos in content marketing and optimizing those photos is key.

Increase your pagerank by including keywords in your image’s file name.

When you first save your JPEG file from Photoshop or wherever, save it with a very descriptive name that describe the product or image you are selling including colors, textures, materials, fabrics, shapes, size or anything else that might be important to a customer. For example, if you’re selling handbags on your website you might include a photo of your latest creation with a filename: Red-handbag-zipper-crossbody.jpg. Or, if you are selling photography work like stock photos, one of your images for sale might have the filename: Peach-blue-Sunset-key-largo-FL-tree-silhouette.jpg.

Why? Because Google can’t read images of course, so it relies on file names to give it info that will match user queries. On the user side, your customers probably have a specific idea about what qualities they want their image to have. So naturally you customer is including those qualities in their search phrases when they head over to Google.

Google also uses tags, alt text and surrounding text on the page to help it as well, but you probably already know about all that. Filename importance is little known and underutilized, so start naming descriptively and get ahead of the pack!

 

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